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<DIV><FONT face=Arial size=2><SPAN style="FONT-SIZE: 18px"><B><FONT
face=Verdana>PhD Scholarships in Audience and Market Foresight with Smart
Services CRC<BR></FONT></B></SPAN><SPAN style="FONT-SIZE: 12px"><BR><FONT
face=Verdana>The Smart Services CRC is a $120 million, commercially focused
collaborative research initiative, developing innovation, foresight and
productivity improvements for the services sector. Services are the largest
sector of the economy representing approximately 80% of Australia’s GDP and 85%
of employment. Within the services industries Smart Services’ initial programs
will be customer-focused with outcomes translatable across the whole services
sector. Initial research outcomes and demonstrators will principally be
associated with the digital media, finance and government sectors.
<BR> <BR>In order to achieve these goals, Smart Services CRC will be
supporting research higher degree students at PhD and Masters level through
scholarships, top-ups and in-kind support for research, travel, conferences etc.
As a partner in Smart Services CRC, the Queensland University of Technology is
offering scholarship packages for 2009. Research higher degree students
with CRC scholarships will have access to the full range of resources offered by
QUT (access to equipment and facilities, Grants-in-Aid, teaching opportunities
etc.), as well as the opportunity to work with leading industry partners in the
media, finance and government sectors on projects of direct real-world relevance
through Smart Services CRC. <BR> <BR>The Audience and Market Foresight
program in researching how audience and industry use of media is changing in the
context of market and audience fragmentation, as well as underlying drivers such
as user-created content, increasing use of social media, and the proliferation
of mobile communications tools and devices. Led by the Creative Industries
Faculty and the Faculty of Business, the Audience and Market Foresight program
provides the opportunity to work collaboratively with industry partners such as
Fairfax Digital and Sensis on aligning research activity with industry goals and
strategies in the emergent digital media environment. <BR> <BR>The
following topics are of interest to supervisors in the Audience and Market
Foresight research project team:<BR> <BR></FONT><FONT
face=Verdana><B>Professor Terry Flew (Creative Industries Faculty,
QUT)<BR></B><BR></FONT></SPAN>
<OL>
<LI><SPAN style="FONT-SIZE: 12px"><FONT face=Verdana>Audiences and markets for
online and mobile media; </FONT></SPAN>
<LI><FONT face="Verdana, Helvetica, Arial"><SPAN
style="FONT-SIZE: 12px">Digital futures for news media; </SPAN></FONT>
<LI><FONT face="Verdana, Helvetica, Arial"><SPAN
style="FONT-SIZE: 12px">Mobile and digital media content production.
<BR></SPAN></FONT></LI></OL><FONT face="Verdana, Helvetica, Arial"><SPAN
style="FONT-SIZE: 12px"><BR><B>Dr. Axel Bruns (Creative Industries Faculty,
QUT)<BR></B><BR>1. Drivers and motivations for users to participate in
social media Websites;<BR>2. Future developments
in online social media and social networking;<BR>3.
Business models for social media
sites.<BR> <BR><B>Dr. Christy Collis (Creative Industries Faculty,
QUT)<BR></B><BR>1. Emerging uses and users of locative mobile
media;<BR>2. Audiences and markets for online, mobile, and
cross-platform media.<BR> <BR><B>Dr. Edwina Luck (School of Advertising,
Marketing and Public Relations, Faculty of Business, QUT)<BR></B><BR>1.
Future drivers of participation within virtual social
media<BR>2. The role of ‘electronic word-of-mouth’ in
product and service marketing<BR>3. Hyper-targeting and
advertising within virtual social networks<BR> <BR><B>Dr. Larry Neale
(School of Advertising, Marketing and Public Relations, Faculty of Business,
QUT)<BR></B><BR>1. Network and device convergence<BR>2.
Future entertainment business models<BR>3.
Delivering digital customer
service<BR> <BR> <BR>Smart Services CRC is a research and development
partnership between 12 major industry players and six Australian universities,
funded by the private sector and governments under the Australian Government’s
Cooperative Research Centre program. Its aim is the creation of research-enabled
commercial outcomes for its partners. For more information on the Smart Services
CRC, go to <FONT color=#0000ff><U><A
title=http://www.smartservicescrc.com.au/AboutUs.html
href="http://www.smartservicescrc.com.au/AboutUs.html">http://www.smartservicescrc.com.au/AboutUs.html</A></U></FONT>.<BR> <BR>For
more information on scholarships at QUT, go to <FONT color=#0000ff><U><A
title=http://www.rsc.qut.edu.au/studentsstaff/scholarships/
href="http://www.rsc.qut.edu.au/studentsstaff/scholarships/">http://www.rsc.qut.edu.au/studentsstaff/scholarships/</A></U></FONT>.<BR> <BR>Information
for prospective research students in the Faculty of Business can be found at
<FONT color=#0000ff><U><A title=http://www.bus.qut.edu.au/research/
href="http://www.bus.qut.edu.au/research/">http://www.bus.qut.edu.au/research/</A></U></FONT>.<BR> <BR>Information
for prospective research students in the Creative Industries Faculty can be
found at <FONT color=#0000ff><U><A
title=http://www.creativeindustries.qut.edu.au/research/future-student/
href="http://www.creativeindustries.qut.edu.au/research/future-student/">http://www.creativeindustries.qut.edu.au/research/future-student/</A></U></FONT>.</SPAN></FONT></FONT></DIV></BODY></HTML>