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<div><font face="Arial" size="+5" color="#000000"><i><b>Audience
Section<br>
<br>
</b></i></font><font face="Arial" size="+3"
color="#000000"><i><b>IAMCR CAIRO 2006<br>
</b></i></font><font face="Arial" size="+2"
color="#000000"><i><b>Knowledge Societies for All: Media and
Communication Strategies<br>
</b>American University of Cairo<br>
July 23 - 28, 2006<br>
</i><b>Further conference information available at
http://www.iamcr.net<br>
<br>
</b></font><font face="Arial" size="+3" color="#000000"><i><b>Call for
papers<br>
</b></i></font><font face="Arial" size="+2" color="#000000">The
Audience Section invites proposals for the IAMCR, 2006 conference in
Cairo.<b> Please follow the instructions provided below for
preparing your abstract and send by email to
v.nightingale@uws.edu.au<br>
<br>
<i>Conference Theme: Knowledge Societies for All - Media and
Communication Strategies<br>
</i></b></font><font face="Arial" size="+2" color="#000000">The
conference theme offers the Audience Section an opportunity to
reassess the theories, methods and issues that inform our practice as
audience researchers.<br>
<br>
Knowledge Communities<br>
As knowledge communities, audiences are changing. The classifications
of audiences we traditionally relied on (masses, publics and markets)
are challenged by the fluidity and ephemeral nature of virtual and
mobile audiences.<br>
<br>
Digital and mobile media<br>
The delivery of media content via mobile devices (cell phones; PDPs,
iPods and MP3 players etc) suggests we need to broaden our
understanding of the places and spaces where people are likely<i> to
be</i> audiences. Digital media provoke reconsideration of our
assumptions about the meaning of engagement and interactivity. The
arrival of powerful new audience/user research tools for online
consumer research are contributing to the development of new
definitions of what entertainment means, and alerting us to the
emergence of ways of being audiences and of researching them.<br>
<br>
<i><b>Panel: Audience Research for a Digital Age<br>
</b></i>As a tribute to the Cairo conference theme, the Audience
Section will host a panel discussion titled<i> Audience Research for a
Digital Age.</i> The panel will focus on audiences as knowledge
communities and on ethnographic approaches to researching them.
Discussions are under way with leading scholars in our field, and the
panel composition will be announced, along with paper acceptances, in
March, 2006.<br>
<br>
<i><b>What papers will be considered for presentation?<br>
</b></i>The Audience Section encourages the submission of papers that
address audience theories, research and/or issues. For the Cairo
conference we would particularly welcome submissions that focus on<br>
</font><font face="Symbol" size="+2" color="#000000">…</font><font
face="Arial" size="+2" color="#000000"> Audiences - knowledge
communities<br>
</font><font face="Symbol" size="+2" color="#000000">…</font><font
face="Arial" size="+2" color="#000000"> Audiences and digital
media<br>
</font><font face="Symbol" size="+2" color="#000000">…</font><font
face="Arial" size="+2" color="#000000"> Media and communication
strategies for audience development.<br>
</font><font face="Symbol" size="+2" color="#000000">…</font><font
face="Arial" size="+2" color="#000000"> Media ethnographies<br>
These categories are advisory, NOT exclusive. All papers submitted
will be considered for inclusion in the program. Papers may be
referred on to another IAMCR Section if, for whatever reason, they
appear better suited to that section. We note in particular the
synergies that exist between the Audience Section and the
Participatory Communication, Community Media, Media Education, Gender,
and Psychology and Public Opinion Sections.<br>
<br>
<i><b>What should your proposal include?<br>
</b></i>DO send the following:<br>
</font><font face="Wingdings" size="+2"
color="#000000">¸</font><font face="Arial" size="+2" color="#000000">
500 word abstract<br>
</font><font face="Wingdings" size="+2"
color="#000000">¸</font><font face="Arial" size="+2" color="#000000">
Title<br>
</font><font face="Wingdings" size="+2"
color="#000000">¸</font><font face="Arial" size="+2" color="#000000">
Name<br>
</font><font face="Wingdings" size="+2"
color="#000000">¸</font><font face="Arial" size="+2" color="#000000">
Institutional affiliation<br>
</font><font face="Wingdings" size="+2"
color="#000000">¸</font><font face="Arial" size="+2" color="#000000">
Email address<br>
This information should be included for all authors.<br>
<br>
DO<b> NOT</b> include<br>
<x-tab>
</x-tab>X<x-tab>
</x-tab>Biographical notes<br>
<x-tab>
</x-tab>X<x-tab>
</x-tab>References.<br>
<x-tab>
</x-tab>X<x-tab>
</x-tab>Footnotes<br>
<br>
<i><b>Important Information<br>
</b></i>Deadline for abstracts:<x-tab> </x-tab>15th
January, 2006<br>
Acceptances announced:<x-tab>
</x-tab>1st March, 2006<br>
Full papers due:<x-tab>
</x-tab><x-tab> </x-tab>15th
June, 2006<br>
</font></div>
<x-sigsep><pre>--
</pre></x-sigsep>
<div>Dr Anna Gibbs</div>
<div>School of Communication Arts</div>
<div>University of Western Sydney<br>
Locked Bag 1797<br>
Penrith South DC<br>
NSW 1797<br>
AUSTRALIA<br>
tel (612) 9852.5412<br>
fax (612) 9852.5424</div>
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